Services for Manufacturers

 

 

Methods Used for Syndicated Research

 

Use of Hybrid methods:

 

The syndicated multi-client research methodology used by DIS Consulting Corporation features a combination of a classical direct mail self-completion interviewing technique, where respondents fill out a pre-coded booklet-questionnaire, with a C. A. T. I. Telephone interviewing technique, as well as data collection via an on-line website.

Installed equipment is taken, census style, and 12 months past purchases and plans to purchase over the next 12 months are also gathered.  Other sections have questions on media and shows, equipment budgets, purchase authority, brand image, staffing and technological trends.

Respondent Incentives:

Survey respondents receive a summary World Trends Report for their help, which we estimate to be worth at least $650 USD to them.

Clients Make Inputs to Questionnaire and Report Formats:

The questionnaire is designed to inventory stations installed brands and models, by product category. Data entry and computer tabulation is then done using a network of personal computers running the proprietary tabulation program. Microsoft Excel is used for the spreadsheets (tabs) and analysis is written in MS Word. A variety of color charts and graphs are provided, taken directly from the Excel spreadsheets. At the end of the project, clients receive a CD-ROM with the data.

Custom Research Projects

Custom projects range from research to strategic plan writing, logistical support and sales network creation. The firm has conducted hundreds of them. Areas of custom expertise include: batteries, camcorders, cameras, etc…

Syndicated Research:

Syndicated multi-client market research reports have been conducted globally since 1984 and there have been more than 100 of them. Areas covered have included: displays, servers, switchers, cameras and camcorders, audio, lenses, CCTV/security, editing systems, graphics and transmission and have run the gamut of every major genre of gear.